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The Passu Cones, a wall of jagged Karakoram spires above the Hunza valley in northern Pakistan

Pakistan Tourism Awards

Celebrating extraordinary destinations, remarkable people and unforgettable experiences.

Explore the AwardsNominate for 2027

The Pakistan Tourism Awards trophy

Pakistan Tourism Awards recognize the destinations, experiences and people setting new standards for travel across Pakistan.

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The Awards — 15 categories

Fifteen ways to define excellence
The Pakistan Tourism Awards trophy, engraved “Pakistan's Destination of the Year”

  1. Destination

    01Pakistan's Destination of the YearFor the destination that set the standard this year, in the welcome it offers, the way it is looked after and the journeys it makes possible.Explore Award
  2. 02Best Adventure DestinationFor destinations offering exceptional outdoor, mountain and wilderness experiences.Explore Award
  3. 03Best Mountain DestinationFor mountain valleys and highland regions that pair great landscapes with a considered visitor experience.Explore Award
  4. 04Best Cultural & Heritage DestinationFor places where history, architecture and living culture are presented with care and depth.Explore Award
  5. 05Best Emerging DestinationFor places newly finding their audience, and doing the groundwork to welcome it well.Explore Award
  6. 06Best Nature & Eco DestinationFor national parks, wetlands, forests, deserts and coastlines where nature comes first.Explore Award

  7. Experience

    07Best Adventure ExperienceFor a single guided adventure that is expertly run from first briefing to final day.Explore Award
  8. 08Best Cultural ExperienceFor experiences that bring travellers into Pakistan's living culture on the community's own terms.Explore Award
  9. 09Best Food & Culinary ExperienceFor food experiences that tell the story of a place through what is grown, cooked and shared there.Explore Award

  10. Hospitality

    10Best Hotel or ResortFor hotels and resorts delivering consistently excellent stays.Explore Award
  11. 11Best Boutique StayFor small, characterful properties with a distinct point of view.Explore Award
  12. 12Best Eco Lodge or Glamping ExperienceFor low-impact stays that bring guests closer to the landscape.Explore Award

  13. Industry

    13Best Tour OperatorFor operators whose itineraries, reliability and care set the benchmark.Explore Award
  14. 14Best Local GuideFor the individual guide whose knowledge and character turn a trip into a story.Explore Award
  15. 15Responsible Tourism AwardFor tourism that leaves places and communities measurably better off.Explore Award

Pakistan as the stage

A country built for stories
The Hunza Valley from Eagle's Nest: poplars and terraced villages along the river beneath snow-capped Karakoram peaks

Where the Karakoram opens.

Hunza

01 / 10 — Gilgit-Baltistan

A valley of orchards, old forts and a turquoise lake, held between peaks that rise above seven thousand metres.

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The pyramid of K2 rising above the glacier under a clear high-altitude sky

The mountain that needs no introduction.

K2

02 / 10 — Gilgit-Baltistan

At 8,611 metres, the second-highest mountain on Earth, reached on foot along the Baltoro Glacier to Concordia.

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Mirror-still water of Upper Kachura Lake reflecting bare mountains and cloud, Skardu

Gateway to giants.

Skardu

03 / 10 — Gilgit-Baltistan

Where the Indus meets the Shyok: alpine lakes, a cold desert and the road to the great Karakoram peaks.

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Nanga Parbat and the Rakhiot Glacier seen from the pine-edged grass of Fairy Meadows

Beneath Nanga Parbat.

Fairy Meadows

04 / 10 — Gilgit-Baltistan

An alpine meadow at 3,300 metres, and the classic gateway to the north face of Nanga Parbat.

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A wall of the Himalaya.

Nanga Parbat

05 / 10 — Gilgit-Baltistan

The western anchor of the Himalaya at 8,126 metres, and the ninth-highest mountain in the world.

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Elevation
8,126 m
World rank
Ninth highest
Range
Western Himalaya
Rupal Face first ascent
1970
The snow and rock of Nanga Parbat's Rupal Face rising above a green valley floor and stream
Painted wooden boats on the blue-green water of Mahodand Lake, ringed by pine forest in upper Swat

Mountains in green.

Swat

06 / 10 — Khyber Pakhtunkhwa

A river valley of pine forest and cold, clear water, running north to Kalam, Ushu and Mahodand Lake.

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Living traditions among mountains.

Chitral & Kalash

07 / 10 — Khyber Pakhtunkhwa

The Hindu Kush at its highest, and three valleys where the Kalasha keep a culture entirely their own.

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Tirich Mir
7,690 m
Range
Hindu Kush
Chitral town
About 1,490 m
UNESCO
Suri Jagek inscribed 2018
Terraced fields and orchards across a broad Chitral valley, with hazy Hindu Kush ridges beyond
Sheosar Lake lying blue in the open grassland of the Deosai plateau, wildflowers in the foreground

The plains above the clouds.

Deosai

08 / 10 — Gilgit-Baltistan

A national park on a plateau averaging 4,114 metres: open grassland, wildflowers and the Himalayan brown bear.

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The domes and minarets of the Badshahi Mosque in Lahore, lit against a deep blue evening sky

Centuries written in brick and light.

Lahore

09 / 10 — Punjab

The Mughal capital of Punjab: a World Heritage fort and gardens, imperial mosques and a walled city still in daily use.

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The Makran Coastal Highway curving between eroded desert cliffs in Balochistan

Pakistan meets the Arabian Sea.

Makran

10 / 10 — Balochistan

Balochistan's coast: a highway between wind-carved rock and open sea, through Hingol to the port of Gwadar.

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Nominations

Who deserves to be recognized?
The Pakistan Tourism Awards trophy

Why the awards exist

Recognition that moves tourism forward

2027 nominees

Featured nominees
All nominees

The Awards Ceremony 2027

One night. The best of Pakistan.