Pakistan
Tourism Awards
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2027 categories

One trophy, fifteen titles. Each category has its own eligibility rules and evaluation areas, published in full so that every entrant knows exactly how they will be assessed.

06 awards

Destination

Places, from single valleys to whole regions, judged on the experience they offer and how well they are cared for.

  1. 01Pakistan's Destination of the YearFor the destination that set the standard this year, in the welcome it offers, the way it is looked after and the journeys it makes possible.
  2. 02Best Adventure DestinationFor destinations offering exceptional outdoor, mountain and wilderness experiences.
  3. 03Best Mountain DestinationFor mountain valleys and highland regions that pair great landscapes with a considered visitor experience.
  4. 04Best Cultural & Heritage DestinationFor places where history, architecture and living culture are presented with care and depth.
  5. 05Best Emerging DestinationFor places newly finding their audience, and doing the groundwork to welcome it well.
  6. 06Best Nature & Eco DestinationFor national parks, wetlands, forests, deserts and coastlines where nature comes first.

03 awards

Experience

Specific things a traveller can book and do, judged on design, hosting and fairness.

  1. 07Best Adventure ExperienceFor a single guided adventure that is expertly run from first briefing to final day.
  2. 08Best Cultural ExperienceFor experiences that bring travellers into Pakistan's living culture on the community's own terms.
  3. 09Best Food & Culinary ExperienceFor food experiences that tell the story of a place through what is grown, cooked and shared there.

03 awards

Hospitality

Places to stay, from full-service resorts to a handful of rooms.

  1. 10Best Hotel or ResortFor hotels and resorts delivering consistently excellent stays.
  2. 11Best Boutique StayFor small, characterful properties with a distinct point of view.
  3. 12Best Eco Lodge or Glamping ExperienceFor low-impact stays that bring guests closer to the landscape.

03 awards

Industry

The operators, guides and initiatives that make travel in Pakistan work.

  1. 13Best Tour OperatorFor operators whose itineraries, reliability and care set the benchmark.
  2. 14Best Local GuideFor the individual guide whose knowledge and character turn a trip into a story.
  3. 15Responsible Tourism AwardFor tourism that leaves places and communities measurably better off.

Who deserves to be recognized?

Nominations for 2027 are open. It takes about fifteen minutes, and anyone can nominate.

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